On New Year's Eve of December 2020, we launched our Save Our Stables (SOS) Campaign via
Crowdfunder.com with the seemingly impossible target of needing to raise at least £1M in donations by 25
February 2021. Miraculously, by 18 February 2021 we had raised around half a million pounds, which was an
unbelievable feat, but if we did not achieve the £1M target by the deadline of 25 February, our "All or Nothing"
Campaign meant that all pledges had to be returned. Then, on 19 February 2021, BBC Breakfast ran a long
feature introduced by Rob Brydon about the stables and the important work we do, pre and during the
pandemic. A BBC film crew came to the stables to interview Natalie O'Rourke our founder and current
Managing Director and a selection of our participants. In order to meet our horses and within thirty minutes we
had melted the nation's hearts and the donations came flooding in from all over the world. We exceeded our
£1M target whilst still on air, so the camera crew came back to the stables to celebrate the fantastic
outcome.
|