Company Registration No. 07463039 (England and Wales)
RUNAGOOD.COM LTD
UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2021
PAGES FOR FILING WITH REGISTRAR
RUNAGOOD.COM LTD
CONTENTS
Page
Director's report
1 - 2
Balance sheet
3 - 4
Notes to the financial statements
5 - 10
RUNAGOOD.COM LTD
DIRECTOR'S REPORT
FOR THE YEAR ENDED 31 DECEMBER 2021
- 1 -
The director presents his report and financial statements for the year ended 31 December 2021.
The Company’s mission is to “make practical advice quick, affordable and (therefore) sustained by any size of business to make lasting improvements to its performance and value”. This has been achieved technically by automating the Founding team’s consulting and training methods developed during a 23-year period when it led Government strategy that raised the international competitiveness of the UK's small businesses from 21
st
to 7
th
place.
Distribution of the service is via accountant practices licensed as Runagood® Business Centres, working online with users in the 5.8m small business market. These constitute 94% of all businesses, employ 48% of the workforce, but generate only 36% of GDP and can’t improve on that because of the cost of manually provided consultancy and training. This is the root of the UK small business productivity problem with which the government struggles.
Runagood® technology in the hands of a certified AI Business Advisor® uniquely overcomes it because of low human time inputs that release the capacity to handle small clients in volume, providing them with constant rather than sporadic support.
2021 saw us implementing activities 100% online for the first time and with deeper training to give partners the confidence to pivot their focus from clients’ pasts to their futures.
We introduced a new range of financial management products as an intermediate step for compliance only accountants (the majority) to scale up their operating experience in stages towards business consultancy, ie providing clients with strategic advice.
We also developed a business pathway framework that takes any business from start up to exit, dealing with all their advisory needs. This will be converted to new software funded by the shareholders for launch in mid-late 2022.
Runagood® remains the only player in the automated financial and business consultancy market (worth £10bn+ per annum in its manual form), which is both opportunity and problem as the marketing budget needed to grow any faster than organically far exceeds internal funding availability. So, we continue to seek informed outside investment of up to £1m for up to 20% of the ordinary shares to accelerate the roll out.
The development costs incurred since the formation of Runagood.com Ltd have always been written off in the Profit and Loss Account rather than being added to the Balance Sheet as assets, amounting to £656,000 since the company was founded. Because of compliance treatment, we are unable to capitalise any of this expenditure hence our decision to obtain a professional valuation of the company’s Intellectual Property which is reflected in the assets listed in the balance sheet, demonstrating a positive net worth of £38,133.
Principal activities
The principal activity of the company continued to be that of Interactive Online Business Consultancy.
Director
The director who held office during the year and up to the date of signature of the financial statements was as follows:
Mr D Collins
RUNAGOOD.COM LTD
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 2 -
Small companies exemption
This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.
On behalf of the board
Mr D Collins
Director
30 March 2022
RUNAGOOD.COM LTD
BALANCE SHEET
AS AT
31 DECEMBER 2021
31 December 2021
- 3 -
2021
2020
Notes
£
£
£
£
Fixed assets
Intangible assets
4
689,700
710,600
Tangible assets
5
5,012
6,683
694,712
717,283
Current assets
Debtors
6
6,430
13,355
Cash at bank and in hand
3,044
2,891
9,474
16,246
Creditors: amounts falling due within one year
7
(557)
(812)
Net current assets
8,917
15,434
Total assets less current liabilities
703,629
732,717
Creditors: amounts falling due after more than one year
8
(665,496)
(646,843)
Net assets
38,133
85,874
Capital and reserves
Called up share capital
9
100
100
Revaluation reserve
10
836,000
836,000
Profit and loss reserves
(797,967)
(750,226)
Total equity
38,133
85,874
The director of the company has elected not to include a copy of the profit and loss account within the financial statements.
true
For the financial year ended 31 December 2021 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.
T
he members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476
.
These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
RUNAGOOD.COM LTD
BALANCE SHEET (CONTINUED)
AS AT
31 DECEMBER 2021
31 December 2021
- 4 -
The financial statements were approved and signed by the director and authorised for issue on 30 March 2022
Mr D Collins
Director
Company Registration No. 07463039
RUNAGOOD.COM LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2021
- 5 -
1
Accounting policies
Company information
Runagood.com Ltd is a
private
company
limited by shares
incorporated in
England and Wales
.
The registered office is
11 Duncombe Place, Helmsley, York, YO62 5AD.
1.1
Accounting convention
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.
The financial statements are prepared in
sterling
, which is the functional currency of the company.
Monetary a
mounts
in these financial statements are
rounded to the nearest £.
The financial statements have been prepared under the historical cost convention, modified to include the revaluation of freehold properties and to include investment properties and certain financial instruments at fair value. The principal accounting policies adopted are set out below.
1.2
Turnover
Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business
, and
is shown net of VAT and other sales related taxes
.
The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.
When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.
1.3
Intangible fixed assets other than goodwill
Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.
Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date
where
it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the
fair
value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.
Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Intellectual property
30 years
1.4
Tangible fixed assets
Tangible fixed assets
are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Fixtures, fittings & equipment
25% reducing balance
Computer equipment
straight line over 3 years
RUNAGOOD.COM LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 6 -
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and
is credited or charged to profit or loss
.
1.5
Impairment of fixed assets
Where a reasonable and consistent basis of allocation can be identified, assets are allocated to individual cash-generating units, or otherwise they are allocated to the smallest group of cash-generating units for which a reasonable and consistent allocation basis can be identified.
1.6
Cash and cash equivalents
Cash and cash equivalents
are basic financial assets
and
include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.
1.7
Financial instruments
The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset
, with
the net amounts presented in the financial statements
,
when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include
debtors
and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest
method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
Financial assets classified as receivable within one year are not amortised.
Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Basic financial liabilities
Basic financial liabilities, including
creditors
, bank loans, loans from
fellow group companies and preference shares that are classified as debt, are
initially recognised at transaction price unless the arrangement constitutes a
financing transaction, where the debt instrument is measured at the present value of
the future
paymen
ts discounted at a market rate of interest.
Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective
interest rate method.
Trade creditors
are obligations to pay for goods or services that have been acquired
in the ordinary course of business from suppliers. A
m
ounts payable are classified as
current liabilities if payment is due within one year or less. If not, they are presented
as non-current liabilities.
Trade creditors
are recognised initially at transaction price
and subsequently measured at amortised cost using the effective interest method.
RUNAGOOD.COM LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 7 -
1.8
Equity instruments
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
1.9
Derivatives
Derivatives are initially recognised at fair value at the date a derivative contract is entered into and are subsequently remeasured to fair value at each reporting end date. The resulting gain or loss is recognised in
profit
or
loss
immediately unless the derivative is designated and effective as a hedging instrument, in which event the timing of the recognition in
profit
or
loss
depends on the nature of the hedge relationship.
A derivative with a positive fair value is recognised as a financial asset, whereas a derivative with a negative fair value is recognised as a financial liability.
1.10
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the
profit and loss account
because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The
company’s
liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the
profit and loss account
, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the
company
has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
1.11
Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation
in the period
are included in profit or loss.
RUNAGOOD.COM LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 8 -
2
Judgements and key sources of estimation uncertainty
In the application of the company’s accounting policies, the director is required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
3
Employees
The average monthly number of persons (including directors) employed by the company during the year was:
2021
2020
Number
Number
Total
4
Intangible fixed assets
Other
£
Cost
At 1 January 2021 and 31 December 2021
836,000
Amortisation and impairment
At 1 January 2021
125,400
Amortisation charged for the year
20,900
At 31 December 2021
146,300
Carrying amount
At 31 December 2021
689,700
At 31 December 2020
710,600
RUNAGOOD.COM LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 9 -
5
Tangible fixed assets
Plant and machinery etc
£
Cost
At 1 January 2021 and 31 December 2021
37,973
Depreciation and impairment
At 1 January 2021
31,290
Depreciation charged in the year
1,671
At 31 December 2021
32,961
Carrying amount
At 31 December 2021
5,012
At 31 December 2020
6,683
6
Debtors
2021
2020
Amounts falling due within one year:
£
£
Trade debtors
98
98
Corporation tax recoverable
6,332
13,257
6,430
13,355
7
Creditors: amounts falling due within one year
2021
2020
£
£
Taxation and social security
558
811
Other creditors
(1)
1
557
812
8
Creditors: amounts falling due after more than one year
2021
2020
£
£
Bank loans and overdrafts
15,820
16,000
Other creditors
649,676
630,843
665,496
646,843
RUNAGOOD.COM LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 10 -
9
Called up share capital
2021
2020
£
£
Ordinary share capital
Issued and fully paid
1,000,256 Ordinary Shares of 0.01p each
100
100
100
100
10
Revaluation reserve
2021
2020
£
£
At the beginning and end of the year
836,000
836,000
11
Related party transactions
The Long Term Director's loan account has a credit balance of £
6
49,675 as at the year end 31/12/2021.