The challenges of 2020/21 caused the charity to pay particular attention to funding sources and ensuring
they can be sustained. This focus, supported by the new website and increased social media activity, has
resulted in a slow and steady uptick in donations during the last quarter of 2020/2021, which has been
sustained in the first quarter of 2021/22. The charity currently enjoys a wide range of funding sources.
Alongside cash donations and contributions from funds and trusts, intermediary sites such as the B1G1,
Just Giving, Memory Giving, Funeral Guide and Much Loved alongside donations through purchase sites
such as Amazon Smile, Paypal Giving Fund and Virgin Money.
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